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Benchmarking National Tourism Organisations and Agencies: Understanding Best Practice (E-Book)

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This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.. Useful, practical guide to government's involvement in tourism over the past decade or more. Brings insight from both the academic and practitioner markets. International Case Studies · Useful, up-to-date and practical guide to governments' involvement in tourism over the past decade or more.· Brings insight from both the academic and practitioner markets. · International case studies

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Availability

EB0245

910.2 Len-b c.1

Perpustakaan IPB Internasional

Available

Detail Information

Series Title

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Call Number

910.2 Len-b

Publisher

United Kingdom : Elsevier Ltd., 2006

Collation

xxi + 247 hlm

Language

English

ISBN/ISSN

978-0-08-044657-8

Classification

910.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Tourism Organisations

Specific Detail Info

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Statement of Responsibility

Lennon, J. John

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